Jerry Melichar

Complex problem solver. Creative workflow optimizer. AI workflow pioneer. Collaborative team leader.

FCB / BBDO 2025 — 2026
SVP, Head of Operations
New York, NY
  • Leading operational integration of two agencies following the Omnicom acquisition — designing unified workflows, standardized ways of working, and shared process infrastructure across both NY locations.
  • Team lead for Project Management and Resource Management.
  • Built a reporting framework enabling cross-agency utilization analysis and real-time revenue and profitability visibility for C-suite leadership.
  • Engineering AI-powered tools for talent acquisition, financial reconciliation, resourcing, and project scoping.
  • Active member of the AI Council; partnering with the C-Suite on transformation strategy to drive automation and AI integration across Creative, Strategy, and Operations.
VML 2019 — 2025
Managing Director, Global Integration and Operations
New York, NY
  • Established standardized, streamlined ways of working across VML New York — evaluating best practices and surfacing efficiencies from multiple formerly independent agencies.
  • Built a cloud-based resourcing platform to track and analyze funding, resource burn, and forecasts; engineered reporting dashboards that brought clarity and instant analysis to revenue forecasts.
  • Launched an online "Ops Wiki" to outline new processes, surface resources, and anticipate FAQs.
  • Orchestrated the rollout of these new processes across VML North America, including training and change management.
  • Oversaw Creative Project Management, Client Operations, and Broadcast Traffic Teams (15–20 FTE).
  • Monitored KPIs and partnered with Client leads on remedial strategies as operations lead for a client portfolio with annual revenue of more than $200M.
  • Partnered with Finance, HR, and Talent Acquisition to consolidate reporting and present unified analysis from multiple legacy ERP and HRS systems — reducing report production time from days to under an hour.
  • WPP Open AI Agent Expert — training workshop leader and evangelist; designed and launched custom AI Agents for Operations and Production.
  • Evaluated global best practices across 30+ international offices as part of the Global Operations Leadership steering committee; recommended and implemented streamlined, standardized workflows.
  • Led interactive online webinars on inclusion and anti-bias training for 500+ colleagues across VML North America.
Spark44 / JLR 2017 — 2019
Operations Director, North America
Jaguar Land Rover — New York, NY
  • Led Production, Project Management, and Website Content Authoring teams across NY, Toronto, and LA.
  • Evaluated and optimized creative agency resources, workflows, and budgeting.
  • Partnered with CFO and MD to prepare and present financials to global agency and client leadership.
  • Led design and development of a proprietary global platform for creative briefs, project management, and resourcing; drafted curriculum and training for 1,000+ employees across 18 offices worldwide.
  • Designed and developed a broadcast trafficking and rights management platform that reduced resourcing from 4+ senior/mid-level FTE to less than 0.5 junior-level FTE.
Vice Media 2015 — 2017
Director of Agency Operations, Carrot Creative
New York, NY
  • Negotiated contracts with clients and vendors; navigated client procurement requirements.
  • Prepared and presented FP&A — sales forecasts, budgets, and profitability metrics.
  • Launched a customized CRM to support workflow automation and elevate growth and finance initiatives.
  • Oversaw HR, Facilities, Accounting, and IT departments.
  • Coordinated with Vice to smoothly merge Carrot's HR, payroll, expense, finance, and business affairs platforms for cost savings and business efficiency.
Earlier Career
NYU Stern 2014 — 2015
Adjunct Professor, Business Communication
School of Business — Online & In-Person
Magnet Media 2014 — 2015
VP, Business Development & Operations
Video Production — New York, NY
Magnet Media 2013 — 2014
Sr. Director, Operations & Revenue Management
Video Production — New York, NY
Magnet Media 2011 — 2013
Director of Production
Video Production — New York, NY
GE NBC Universal 2006 — 2010
Director, International Delivery & Post Production Services
Focus Features International — New York, NY
GE NBC Universal 2002 — 2006
Manager, International Distribution Servicing & Post Production
Focus Features International — New York, NY
Good Machine Intl. 2000 — 2002
Coordinator, Distribution Services
New York, NY
Speaking
Creative Operations Thought Leadership
Henry Stewart Creative Operations & Digital Asset Management Conferences (NY); Creative Operations Special Events (Webinar); Martech (Boston).
2018, 2019, 2022, 2023
Productivity Best Practices for Creative Teams
Philbrook Museum of Art (Tulsa, OK); Henry Stewart Creative Operations Community Webinar.
2022, 2023
Ignite Inclusion & Minus the Bias
Diversity, Equity and Inclusion Ambassador. Interactive webinar event, audience 500+.
2020
Mind Gym Certified Coach & Presenter
Certified facilitator delivering Mind Gym content to corporate audiences.
2020, 2021
Education
NYU Stern School of Business
MBA — Specializations in Marketing and Entertainment / Media. Member, Alumni Advisory Council (2013–2015).
2012 · New York, NY
Peking University, Guanghua School of Management
Doing Business in China — focusing on U.S. film distribution in China.
2011 · Beijing, China
Swarthmore College
Bachelor of Arts — French, Theater, and Film.
2000 · Swarthmore, PA
Skills & Credentials
AI & Automation
Custom agent design, prompt engineering, workflow automation. Proficient with a wide range of A.I. tools and agents for operations, creative, and finance workflows.
Platforms
Smartsheet (Certified), SAP, Workday, Power BI, Salesforce, Microsoft Dynamics, Monday.com, Basecamp, Harvest, Mavenlink, MediaOcean, Workamajig, Censhare.
Creative Tools
Adobe Creative Suite, Final Cut Pro. Fluent translator between creative and operational teams.
Languages
Fluent in French. Working knowledge of the language of finance, creative, and technology teams.
Operations & Finance
FP&A, revenue forecasting, resource management, utilization analysis, procurement, contracts, and P&L ownership.
Leadership
Change management, training & enablement, team building across 15–20 FTE, cross-functional partnership with C-suite.